Jonathan Livingston Seagull
As a means to connect with their employees on a less formal level, our client tasked us with creating an employee engagement tool that conveyed their brand story.
We sourced a story that shared our client’s vision of maximizing one’s potential and scaling new heights: that of Jonathan Livingston Seagull. In order to encapsulate the inspiration that this story provides, we used mugs as a story telling device. The entire story of Seagull was printed in sequence on 500 mugs with the highlight on messages, from the book, that were relevant to our client’s ideals.